Category Archives: Marketing

Why and How to link your Google AdWords account to your Analytics

Google Adwords is a great marketing tool for your website, used by millions of marketers worldwide. But if you don’t use it effectively it can be a disaster for your marketing budget. So, how do you know which keywords are effective for your campiagn, which geographical location is giving the most conversions,which is the popular […]

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How to use Google Analytics to select best keywords for your Adwords campaign

Whenever you are using Google Adwords to market your website, you always have a confusion, as to which keywords will be best for your website. Because if you make a wrong choice of keywords/Adwords you might loose a lot of money without any increase of the potential visitors for your website. And in contrast if […]

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Using Google Analytics to increase revenue for Ecommerce websites

For owners of Ecommerce websites having information about the sales to the product level will be extremely beneficial. It also gives an idea on the marketability of a particular product on your website. Moreover, if you are using Google Adwords for your Ecommerce website, knowing which keywords are generating the maximum profit is a very […]

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