For owners of Ecommerce websites having information about the sales to the product level will be extremely beneficial. It also gives an idea on the marketability of a particular product on your website.
Moreover, if you are using Google Adwords for your Ecommerce website, knowing which keywords are generating the maximum profit is a very vital information to get the maximum ROI on your Google Adword marketing campaign.
All this information can be gathered by using Google Analytics for your websites. It not only gives information about particular product sales but also give a report on the transactions, adsense campaign success and overall sales report for your website.
Tags: google analytics,google adwords,ecommerce websites,adwords marketing campaigns