- Facebook is one of the most popular and used websites in the world. Infact according to analysts it has over taken Google in terms of visitors.
- Facebook is excellent in automation. Because of social network it keeps on spreading. If one friend likes an article on your site about 300 of his friends will see and and at least 10 of them will again click Like it and then continues the viscous circle in their social n/ks
- Your site gets incoming links from facebook which is a very good referral, hence high SEO.
- Facebook has a no. of marketing tools like Like It, Fan Page, Product Pages, auto posting option etc.
And there are many other reasons. I have been forced to write this article after my analytics regularly showed Facebook as one of the most important referrals in one of my sites.